Star Publications (Star, 6084): Mini Review 2014

After sharing my first insight about Star Publications (Star, 6084) more than 14 months, Star Publications, fundamentally, appears to be the same. Since the market price has reached its another historical low (from my last review of RM2.60 to RM2.10++) , I decided to spend some time to take a look at Star Publications, again.

Business Prospect

In terms of its business prospect, the group aims to offer better advertising platforms to extend their reach to wider audiences via the Print, Digital, Broadcasting and Television channels. Basically, I really do not think there will be many new audiences from any these channels, except the Digital.

Particularly, most of us have changed the ways of our living - Google, Surfing, Youtube, Facebook etc. In near future, maybe, we will be more smartphone-oriented - Whatsapp, Line, etc.

Star Publications (Star, 6084): Investing Insight

The market price of STAR PUBLICATIONS (Star, 6084) depreciated approximately 20% to RM2.60 within two months. Is it a good chance to invest Star (6084)? Personally, I still cannot find a strong reason to invest STAR PUBLICATIONS (Star, 6084). There are three aspects I used to evaluate the value of STAR as follows:

1. Business prospect
The business prospect of local newspapers is ambiguous in both short and long terms. On one hand, I can easily obtain lots of free-of-charge conventional (hard copy) reading materials such as TheSun and ThePearl (from Jusco). On the other hand, latest news updates can always accessible via Internet. From Internet, you can access the content from local or even international publishers (such as, BBC and The Wall Street). So, do you have any specific reason to read a local hard-copy newspaper while you can easily access latest online content via Internet? One thing I am quite sure is I am less frequent to read hard-copy newspaper now.