18 September 2010

Effective Advertising by Article Marketing: 5 Key Things Neede to Know About

Nowadays, article marketing has become one of essential advertising tools for many companies to promote their products, companies, or services. In this post, five important things about article marketing would be presented.

1. What is article marketing
As you probably know, article marketing is one kind of marketing strategies will submit articles to different media in order to promote your business. These articles should give helpful content for the media (newspapers, magazine etc) readers, and subsequently, advertise your company either directly (mentioning your company name or product in the article) or indirectly (providing keywords in the article that will redirect readers to your website when clicked).

2. Types of article marketing
Article marketing can be classified into either traditional or online article marketing. The traditional manner of article marketing is writing articles for publication in print media (e.g. newspapers, magazines).Online article marketing, on the other hand, is submitting article for for publication in online directories. Generally, this kind of marketing technique is free of charge because you are required to provide an article to the publishers and the publishers also like your relevant articles for them to publish. In short, it is a win-win marketing strategy.

3. Keywords are the key
Since there are lots of new articles available every second in Internal, you should figure out few keywords to make your article to be shown in top results. Keywords which are either rarely keyed or too common should be avoided. The right keyword phrase should both relevant to your article and make your article appears in the first pages of search results.

4. Publishing in competitive article directories
Competitive directories are those well known for publishing good content articles and helpful in getting your articles read and noticed by many. Therefore, it is good idea for you to spend some time to find out which are the effective publishers for you to marketing your business after trying out different article directories.

5. Excellent articles for excellent marketing
Indeed, a good article is not only gets published in article directories, but also impresses your readers in such ways that help you gain credibility from prospective clients.

To sum up, article marketing is a good strategy to increase your recognition among the public, increase your website traffic and increase your chance of greater sales in the long run. That's all for today. Feel free to give me a comment about this topic or any suggestion about Xaivier Blog. It will be a great support to Xaivier Blog.

Review by: Xaivier Chia


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