29 June 2011

Google Page Rank Drop: From Three to One - A Review

Today, I found out that my Page Rank become ONE instead of three suddenly. What a sad news!! After Google some news about Google Page Rank, I realize that it is normal case especially when Google modify their algorithm to calculate Page Rank. In other words, every time when Google re-evaluate Page Rank, the Page rank of some website will be either increased, reduced or maintained.
Here are some reasons which explain why my PR drop:

1. Lack of New Post Update
In 2011, I only update Xaivier Blog once per week compared to almost everyday during 2010. That is why I only spent around 6 months to get PR of THREE when I started this blog during 2010.
2. High Bounce Rate
Bounce Rate is the percentage of one-page viewers in the website. In order words, higher bounce rate means the contents of the website do not relate to each other well, so the visitors only read the particular post. (Note: We can use Google Analytic Tools to check the Bounce Rate. Read More.)
3. Traffic Source
More than 80% visitors of Xaivier Blog is from Search Engines. It may be good to Google Adsense Revenue. But in the long run, I hope I can use this advantage to increase more direct traffic or the number of returning visitors.

Here are some actions will be taken to improve Xaivier Blog:
1. Posting Update
Update new post more frequently, at least twice per week.
2. New sections
New sections will be introduced soon, such as, investment strategy in stock market, local news etc.

Lastly, I believe constantly and never ending improvement will ultimately achieve the objective we want. A shock maybe a reminder for us to move on the higher level. That's all for today. More fascinating articles and sharing will be updated from time to time in Xaivier Blog. So, you are welcome to subscribe our feed, look at our sitemap or simply visit our Homepage.

Written by: Xaivier Chia

Some statistics from Google Analytics on 30 June 2011
New Visits 91.70%
Bounce Rate 83.57%
Search Engines 81.64%

My Target:
New Visits 70.00%
Bounce Rate 50.00%
Search Engines 70.00%



Xaivier Chia said...

After around few weeks, my PageRank suddenly up to TWO now!!!

I don't know whether Google saw my post and decide to recalculate my PageRank or Google will update its PageRank more often than before. Anyway, I will keep focus on my plan to improve Xaivier Blog.

All the best^^

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